The old adage
a picture is worth a thousand words is believed to have first been coined by Fred R. Barnard in a newspaper advertisement around 1921. The point of Barnard’s message was to emphasize that using imagery in advertisements would yield better results than words alone. There is a simple truth to this statement which has been quoted time and time again when speaking to the impact imagery can have when there is a need to convey a fair amount of information quickly or succinctly. Sometimes a picture is just better at telling a story.
The old adage
Many manufacturing and supply chain companies have “safety” as a key part of their corporate mission. Most implement successful training programs and make use of the latest equipment to insure a safe working environment and increase productivity, but the safety program isn’t complete unless you gather and measure feedback from employees at all levels of the organization. You stand to waste a lot of time and money by not taking the extra step of gathering insight into the company’s culture of safety.
The insight you get from a survey means more when you know more about who is providing the feedback and the context from which they provide it. There are a couple of ways to get this level of detail.
Creating an engaging survey is only one aspect to running a successful feedback campaign. You also need to figure out how to make your audience aware of your survey and encourage them to take it.
Using email is an effective and efficient means of inviting your target audience to take your survey. The email’s format, wording and degree of personalization all play an important role in increasing the open rates of your invitation and converting recipients into survey takers. Here are few things that you should keep in mind in order to get better survey response rates when using email invitations.