Why Explicit Responses Aren’t Enough in Today’s Research

December 2, 2019 by Jessica Leigh Brown

We live in the age of big data. It’s a fast-moving, ever-growing ocean of information that can easily overwhelm those who are leading research projects. How do you gain access to the highest quality of data? And once you have it, what will you do with it?

Researchers are well aware that data itself carries no value. Insights spring from the questions you bring to the table. For a survey designer, defining the optimal questions to ask has become the first step toward innovative research.

And today, many researchers realize that participants’ social and cognitive biases greatly impact results—because explicit responses do not represent the whole picture.

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What Workers Need vs. What They Say in Surveys: 3 Big Differences

November 4, 2019 by Meghan McDonald

Human beings are complicated creatures. You know that, but does your workplace design survey know it?

As a company focused on creating truly useful surveys, Survature obviously thinks surveys are a critical tool for workplace design professionals. We also know typical surveys can fall short because they don’t take human psychology into account. They can’t help you parse out the differences between what workers say they need, for instance, and what they’re really thinking. The resulting data can leave you directionless or, worse, point you in the wrong direction.

Here are three common reasons why workers’ explicit answers and implicit needs differ—and why you may not get what you need for a successful, data-driven design.

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How to design survey questions that reveal how people really work

October 9, 2019 by Meghan McDonald

How do people really work? When you’re designing an office environment, understanding this can seem like a holy grail of insights—powerful and elusive. (Learn five reasons so many workplace design surveys don’t help you reach that understanding.)

At Survature, we’ve researched this question of how people work, and we’ve come to think of it not as a holy grail, but as a structured project.

By designing the right workplace survey questions, you can build an understanding, layer by layer, of how your client’s employees work.

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Top 5 Reasons Your Workplace Design Survey Isn’t Giving You the Whole Picture

September 24, 2019 by Meghan McDonald

Architects, interior designers, how often do you survey your client’s workforce to get the data you need—and then you end up relying on prior experience or resorting to educated guesses to create the best office environment for them?

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Innovative Workplace Design Starts By Asking The Right Questions

August 14, 2019 by Catherine Porth

Haven’t taken our survey yet? You can still take it here! Read on for part two of a deeper dive into the results and make sure to check out the overview here and part one here.


In the first two articles, we discussed that the dominance of digital screens in our work and private lives is already “here and now” as opposed to being for the “future workplace. We also explained that most screen-enhanced workspaces can be considered unique because the function of those spaces is truly in the eyes of the beholder – or in this case – worker.

In this article, we want to share the strategy we take when designing workplace design surveys. Specifically, why we ask the questions that we do and the insights we’re able to capture by taking an indirect questioning approach.

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The Screen-Centric Future Workplace - a Partnership with Work Design Magazine

July 23, 2019 by Dr. Jian Huang

Together with our research partner Work Design Magazine, we launched a survey to learn more about what screens tell us about how people really work. Between May 14th – 31st of this year, 368 of you participated in our research. Here is part one of the results!

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Space Functionality is in the Eye of the Beholder

July 22, 2019 by Dr. Jian Huang

Why can’t we all agree on the best use for some screen-centric workspaces?

Together with our research partner Work Design Magazine, we launched a survey to learn more about what screens tell us about how people really work. Between May 14th – 31st of this year, 368 of you participated in our research. Here is part one of a deeper dive into the results! Make sure to read the overview here.

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The Future of Screen-Centric Workplaces

May 16, 2019 by Dr. Jian Huang

This year, in partnership with Work Design Magazine, Survature is working to better understand nuances in human-technology partnerships. For the last several years, we have worked with designers, architects, CRE professionals, and corporate workplace experts to better understand what workers need in their workspaces to be more productive, focused, and engaged. Now we are taking the initiative to do a little of our own research.

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Four Big Discoveries from IIeX Attendees

May 9, 2019 by Dr. Jian Huang

IIeX North America has made a name for itself as an event for research innovators and new technologies. Everyone you meet, from attendees to presenters, has their own thoughts on what technologies are going to impact the world of insights the most. This year, the Survature team had the opportunity to present our research and innovations in capturing group psychology through our methodology - Priority Modeling.

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Want to know what World Cup fans really think? Use these 3 lessons we’ve learned from running 50,000+ person surveys.

July 16, 2018 by Dr. Jian Huang

The World Cup has come and gone. There’s no doubt that throughout the last several weeks   companies all over the world have been capturing as much data as they can to better understand soccer fans. Knowing the real reasons behind people’s decisions can serve many business needs. Solid data about what fans truly think is a starting point that fundamentally affects the clarity, precision, and confidence of your strategic initiatives. We’ve helped many organizations get solid data from tens of thousands of people. We’ve learned a few things we want to share from this experience.

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