3 Ways Data Analytics Delivers Business Value


During the recent StartUp Week, there were many events taking place nationwide. Data analytics was a popular topic across the board. At one of these events I spoke on a data analytics panel attended by aspiring entrepreneurs (who are pursuing ideas related to data analytics), practitioners, software developers, users, and bosses (who are paying for data analytics), a multitude of “what-if” questions flew in the air. It was an exciting event for all.

The question that got everyone’s immediate attention was not one of those “what-if” or “imagine if” questions. It was instead “what is the value of analytics and how do you maximize that value?"

After collecting my thoughts, this was in essence my response.

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Jian Huang is the Chief Executive Officer at Survature providing the vision for reinventing the way the world experiences surveys. He is a professor of computer science at the University of Tennessee (UT) researching data analysis, visualization, and human-computer interaction. His research has received funding from the National Science Foundation, the US Department of Energy, the US Department of Interior, Intel, NASA, and UT-Battelle. Jian received his PhD from the Ohio State University.