Catherine is the Director of Business Development at Survature, where she is pioneering ways to commercialize data science for high impact corporate initiatives. She has over 10 years of business development experience working in a broad range of industries including financial services and workplace design. She is passionate about answering questions with data and helping companies make better decisions. Her mission is to serve business leaders in informing strategy and guiding execution. She is also the founder of the Let Her Speak organization. Catherine received her MBA from the University of Tennessee.

Recent Posts

Innovative Workplace Design Starts By Asking The Right Questions

August 14, 2019 by Catherine Porth

In the first two articles, we discussed that the dominance of digital screens in our work and private lives is already “here and now” as opposed to being for the “future workplace”. We also explained that most screen-enhanced workspaces can be considered unique because the function of those spaces is truly in the eyes of the beholder, or in this case, the worker.

In this article, we want to share the strategy we take when designing workplace design surveys. Specifically, why we ask the questions that we do and the insights we’re able to capture by taking an indirect questioning approach.

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