Meghan McDonald is a Knoxville-based freelance writer with a bent for science and a love for art. Meghan received her MA in creative writing from the University of Tennessee in 2012 and has been writing for organizations that serve people through science and/or art ever since. She’s pleased to be writing with Survature, a company that brings together data science and design. Read more of her work at

Recent Posts

Why Behavioral Science Should Play a Starring Role in Your Strategy

July 21, 2020 by Meghan McDonald

In our last two posts, we’ve explored what team alignment is and how the right survey questions will help you gauge your own team’s alignment. In this final post of the series, we’ll delve into why behavioral science is a must-have in your strategy for setting a shared vision and creating a shared game plan (one that Sales and Service can both get behind).

Read More

5 Questions to Gauge Your Team's Alignment

June 23, 2020 by Meghan McDonald

In our previous post, we gave a working explanation of what team alignment really is and why it’s so important. Here’s the recap: true team alignment involves a vital connection between individual, departmental, and organizational goals. It means that C-suite strategy and teams’ day-to-day tactics actively support each other.

Understanding how their teams align (or don’t) guides leaders in cultivating a shared perspective of both problems and opportunities. From that shared perspective come new solutions to increase efficiency, improve sales, and generate revenue-reaping innovations.

Read More

What Team Alignment Really Means—and What You Might Be Missing

June 1, 2020 by Meghan McDonald

As we continue through the COVID-19 crisis, team alignment might not look like a top priority. Here’s our theory, though: it will be critical for rebuilding healthy business.

In theory, team alignment is straightforward and goes something like this: the CEO or another C-suite member lays out goals and a vision for reaching them, the goals are written down, managers say “Sure!” and help workers understand what they’re working toward. Alignment!

In reality, team alignment goes much deeper than verbal agreement or the absence of dissent—and there’s a lot at stake for both an organization’s health and a CEO’s tenure when members of one department or across departments are out of alignment.

Read More

What Workers Need vs. What They Say in Surveys: 3 Big Differences

November 4, 2019 by Meghan McDonald

Human beings are complicated creatures. You know that, but does your workplace design survey know it?

Read More

How to design survey questions that reveal how people really work

October 9, 2019 by Meghan McDonald

How do people really work? When you’re designing an office environment, understanding this can seem like a holy grail of insights—powerful and elusive. (Learn five reasons so many workplace design surveys don’t help you reach that understanding.)

Read More

Top 5 Reasons Your Workplace Design Survey Isn’t Giving You the Whole Picture

September 24, 2019 by Meghan McDonald

Architects, interior designers, how often do you survey your client’s workforce to get the data you need—and then you end up relying on prior experience or resorting to educated guesses to create the best office environment for them?

Read More