We live in the age of big data. It’s a fast-moving, ever-growing ocean of information that can easily overwhelm those who are leading research projects. How do you gain access to the highest quality of data? And once you have it, what will you do with it?
Researchers are well aware that data itself carries no value. Insights spring from the questions you bring to the table. For a survey designer, defining the optimal questions to ask has become the first step toward innovative research.
And today, many researchers realize that participants’ social and cognitive biases greatly impact results—because explicit responses do not represent the whole picture.