Strategy is a big word. Every decision maker faces the task of developing and deploying strategic initiatives many times throughout the year. Whether it is the C-suite, VPs with profit and loss responsibilities, Directors in charge of initiatives, and Managers leading front-line operations, everyone is looking for better information that will help drive strategic decisions.

When developing new strategic initiatives and guiding strategy deployment, decisions makers need a targeted and specific grasp of their customer and employee priorities. Advancements in online feedback collection and data analysis are yielding more and more sophisticated methods for gathering insights that lead to making more informed and better decisions. The Action Priorities Grid (APG) is one of the latest methods for doing just that.