Why Explicit Responses Aren’t Enough in Today’s Research

December 2, 2019 by Jessica Leigh Brown

We live in the age of big data. It’s a fast-moving, ever-growing ocean of information that can easily overwhelm those who are leading research projects. How do you gain access to the highest quality of data? And once you have it, what will you do with it?

Researchers are well aware that data itself carries no value. Insights spring from the questions you bring to the table. For a survey designer, defining the optimal questions to ask has become the first step toward innovative research.

And today, many researchers realize that participants’ social and cognitive biases greatly impact results—because explicit responses do not represent the whole picture.

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Innovative Workplace Design Starts By Asking The Right Questions

August 14, 2019 by Catherine Porth

Haven’t taken our survey yet? You can still take it here! Read on for part two of a deeper dive into the results and make sure to check out the overview here and part one here.


In the first two articles, we discussed that the dominance of digital screens in our work and private lives is already “here and now” as opposed to being for the “future workplace. We also explained that most screen-enhanced workspaces can be considered unique because the function of those spaces is truly in the eyes of the beholder – or in this case – worker.

In this article, we want to share the strategy we take when designing workplace design surveys. Specifically, why we ask the questions that we do and the insights we’re able to capture by taking an indirect questioning approach.

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The Screen-Centric Future Workplace - a Partnership with Work Design Magazine

July 23, 2019 by Dr. Jian Huang

Together with our research partner Work Design Magazine, we launched a survey to learn more about what screens tell us about how people really work. Between May 14th – 31st of this year, 368 of you participated in our research. Here is part one of the results!

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Space Functionality is in the Eye of the Beholder

July 22, 2019 by Dr. Jian Huang

Why can’t we all agree on the best use for some screen-centric workspaces?

Together with our research partner Work Design Magazine, we launched a survey to learn more about what screens tell us about how people really work. Between May 14th – 31st of this year, 368 of you participated in our research. Here is part one of a deeper dive into the results! Make sure to read the overview here.

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Avoiding the problems of groupthink

August 7, 2017 by Kurt Zinser

Ask the leadership team of any organization and they will tell you that making difficult decisions is part of the job. One word they often love and hate is “strategy”. My co-founder, Jian, wrote a blog about how the paralysis of analysis can kill strategy and how to avoid that. Jian referenced an oft quoted phrase that resonated with readers and myself personally. That was: “culture eats strategy for lunch”.

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Connect the dots to see the real picture hiding in feedback

April 25, 2017 by Dr. Jian Huang

So, there is a lot of data at our disposal these days. Lots of it. And along with all this data often comes the feelings of “I am not getting what I need from the data” or “it’s just a lot of wasted time and effort”.

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