The World Cup has come and gone. There’s no doubt that throughout the last several weeks   companies all over the world have been capturing as much data as they can to better understand soccer fans. Knowing the real reasons behind people’s decisions can serve many business needs. Solid data about what fans truly think is a starting point that fundamentally affects the clarity, precision, and confidence of your strategic initiatives. We’ve helped many organizations get solid data from tens of thousands of people. We’ve learned a few things we want to share from this experience.

How to present data analytics effectively has been a popular topic during Survature user workshops. Typically the question goes something like, “We’ve got so many findings here, any suggestion on how to present them?” While users and their specific cases for presenting results may vary, there are some things everyone should watch out for and consider when presenting your survey findings. Here are four things we have found that can make or break your presentation.