When you’re collecting survey data, time is of the essence. Participants can give you high-quality data for only about five minutes. After that, they tend to lose focus and interest—and the data quality plummets. To maximize research effectiveness, you need to collect the most data possible from each participant in the shortest amount of time. Paring down a lengthy list of questions can be challenging, but the effort pays off in a better-quality data set.

But when you’re limited to explicit-only questions and responses, you’re unlikely to gather sufficient data in five minutes. It might appear to happen sometimes, but in such cases your participants are probably rushing through the survey.

How do people really work? When you’re designing an office environment, understanding this can seem like a holy grail of insights—powerful and elusive. (Learn five reasons so many workplace design surveys don’t help you reach that understanding.)

The World Cup has come and gone. There’s no doubt that throughout the last several weeks—companies all over the world have been capturing as much data as they can to better understand soccer fans. Knowing the real reasons behind people’s decisions can serve many business needs. Solid data about what fans truly think is a starting point that fundamentally affects the clarity, precision, and confidence of your strategic initiatives. We’ve helped many organizations get solid data from tens of thousands of people. We’ve learned a few things we want to share from this experience.

How to present data analytics effectively has been a popular topic during Survature user workshops. Typically the question goes something like, “We’ve got so many findings here, any suggestion on how to present them?” While users and their specific cases for presenting results may vary, there are some things everyone should watch out for and consider when presenting your survey findings. Here are four things we have found that can make or break your presentation.