Why Behavioral Science Should Play a Starring Role in Your Strategy

July 21, 2020 by Meghan McDonald

In our last two posts, we’ve explored what team alignment is and how the right survey questions will help you gauge your own team’s alignment. In this final post of the series, we’ll delve into why behavioral science is a must-have in your strategy for setting a shared vision and creating a shared game plan (one that Sales and Service can both get behind).

Read More

5 Questions to Gauge Your Team's Alignment

June 23, 2020 by Meghan McDonald

In our previous post, we gave a working explanation of what team alignment really is and why it’s so important. Here’s the recap: true team alignment involves a vital connection between individual, departmental, and organizational goals. It means that C-suite strategy and teams’ day-to-day tactics actively support each other.

Understanding how their teams align (or don’t) guides leaders in cultivating a shared perspective of both problems and opportunities. From that shared perspective come new solutions to increase efficiency, improve sales, and generate revenue-reaping innovations.

Read More